Oh, what big balloons you have!
Sydney March 2014 (3 images)
I was in the pedestrian mall when I noticed them. Then I saw the balloons. I had to get the shot and did so from a distance, which is different from my usual style of candid photography. This made the shot difficult due to the heavy passing and surrounding lunchtime pedestrian traffic. The writing on the balloons says “Icon” and “Forever in Style” and this is part of the current advertising slogan for a high end shopping centre. The signs are everywhere inside the centre as well.
Forever in style
Apparently in fashion terms, AW14 refers to Autumn/Winter 2014, so it seems that new seasonal collections are being advertised and sold now. Don’t you love it when abbreviations are so intuitive that you need to use google to work out what they mean? Or maybe I’m just not hip to the beat. Perhaps I’m doomed to be forever out of style.
Advert Model: Nicole Trunfio
Advert Photography: Nicole Bentley
A study in concentration
Actually, the title of this post is not my preferred choice. To be honest, my original title was rather more obvious and succinct, but a quick check beforehand on google showed this would not have been a good idea and a rewrite was necessary. I suspect my traffic flow might have tripled with the originally planned title, but not in the way I would have wanted it to. Not to mention what those spam filters might have done to me.